Social marketing interventions for the prevention and control of neglected tropical diseases: A systematic review.

ABSTRACT:

Background

Social marketing is an approach to behavior change that contributes to disease prevention and control. This study aimed to understand how social marketing interventions have addressed neglected tropical diseases (NTDs). It examined the characteristics, breadth of coverage, and outcomes of social marketing interventions focused on the prevention and control of these diseases.

Methodology/principal findings

Studies published in any language between January 1971 and April 2017, targeting at least one of the 17 NTDs prioritized in the World Health Organization (WHO) NTD Roadmap were considered. Included studies had interventions that applied both, at least one core social marketing concept, "social behavioral influence", and one social marketing technique, "integrated

SUBMITTER: Aya Pastrana N 

PROVIDER: S-EPMC7299328 | biostudies-literature | 2020 Jun

REPOSITORIES: biostudies-literature