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ABSTRACT: Background
Although online physician rating information is popular among Chinese health consumers, the limited number of reviews greatly hampers the effective usage of this information. To date, little has been discussed on the variables that influence online physician rating from the users' perspective.Objective
This study aims to investigate the factors associated with the actual behavior and intention of generating online physician rating information in urban China.Methods
A web-based cross-sectional survey was conducted, and the valid responses of 1371 Chinese health consumers were recorded. Using a pilot interview, we analyzed the effects of demographics, health variables, cognitive variables, and technology-related variables on online physician rating informat
SUBMITTER: Han X
PROVIDER: S-EPMC7303836 | biostudies-literature | 2020 Jun
REPOSITORIES: biostudies-literature