Cigarette Packs With URLs Leading to Tobacco Company Websites: Content Analysis.

ABSTRACT:

Background

Tobacco companies include on the packaging of their products URLs directing consumers to websites that contain protobacco messages. Online media tend to be underregulated and provide the industry with an opportunity to present users with protobacco communication.

Objective

The objective of our study was to document the content of websites that were advertised on tobacco packs in 14 low- and middle-income countries.

Methods

We purchased tobacco packs from 14 low- and middle-income countries in 2013 and examined them for the presence of URLs. We visited unique URLs on multiple occasions between October 1, 2016 and August 9, 2017. We developed a coding checklist and used it to conduct a content analysis of active corporate websites to identify types of protoba

SUBMITTER: Weiger CV 

PROVIDER: S-EPMC7312247 | biostudies-literature | 2020 Jun

REPOSITORIES: biostudies-literature