Feelings of guilt and pride: Consumer intention to buy LED lights.

ABSTRACT: The adoption of energy-efficient lighting systems such as light-emitting diode (LED) lights is an effective strategy to address global warming and climate change. The adoption of LED light usage is largely shaped by consumer behavior. Understanding the factors that influence consumers' awareness of the advantages of using LED lights and consumers' eventual buying behavior is critical to industry players and policy-makers. The objective of this study is to investigate the significant factors that affect consumer intention to use LED lights among Malaysian households. A survey questionnaire of 1,075 potential consumers was employed and the partial least squares technique was applied in data analysis. The results show that consumer awareness creates responsibility and influences consumers' pe

SUBMITTER: Moghavvemi S 

PROVIDER: S-EPMC7316250 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature