Protocol for creating new warnings on cigarette packs and evaluating their efficacy in a randomised experimental setting.

ABSTRACT:

Introduction

Tobacco smoking is one of the leading causes of preventable death. This is not inevitable as tobacco control tools have become more powerful and more effective. Among these, warnings on cigarette packs have proven to be somewhat effective. Our objective is to increase the efficacy of antismoking warnings by using innovative psychological approaches and to create an experimental setting for the evaluation of these new warnings based on behavioural indicators.

Methods and analysis

First, we created new warnings based on three categories of motivational leverage and on harm reduction. New warnings with innovative texts and pictures were designed for each category and inserted on plain packs. We will then use standard indicators to compare their effect to that of co

SUBMITTER: Ben Lakhdar C 

PROVIDER: S-EPMC7322509 | biostudies-literature | 2020 Jun

REPOSITORIES: biostudies-literature