"I'm using cigarettes to quit JUUL": An analysis of Twitter posts about JUUL cessation.

ABSTRACT:

Introduction

JUUL, a small pod-based vaping device that aerosolizes nicotine salts, is popular among adolescents and young adults. Because of JUUL's high nicotine content, JUUL users can become nicotine dependent very quickly and have difficulty quitting. Nicotine-dependent JUUL users might turn to Twitter to seek advice, share their cessation struggles, or report their success rather than confiding in friends or family.

Method

This study analyzed Twitter tweets (N = 3192) posted in 2018-2019 to identify common themes about quitting JUUL. Tweets containing the keywords "JUUL" and "quit" or "quitting" were analyzed qualitatively and grouped into themes.

Results

The most common themes were Methods to quit (25.4%), Have quit (17.8%), Want to quit (16.1%), Reasons to quit

SUBMITTER: Unger JB 

PROVIDER: S-EPMC7330876 | biostudies-literature | 2020 Dec

REPOSITORIES: biostudies-literature