Incorporating message format into user evaluation of microblog information credibility: A nonlinear perspective.

ABSTRACT: The spreading of misinformation and disinformation is a great problem on microblogs, leading user evaluation of information credibility a critical issue. This study incorporates two message format factors related to multimedia usage on microblogs (vividness and multimedia diagnosticity) with two well-discussed factors for information credibility (i.e., argument quality and source credibility) as a holistic framework to investigate user evaluation of microblog information credibility. Further, the study draws on two-factor theory and its variant three-factor lens to explain the nonlinear effects of the above factors on microblog information credibility. An online survey was conducted to test the proposed framework by collecting data from microblog users. The research findings reveal that fo

SUBMITTER: Yin C 

PROVIDER: S-EPMC7346834 | biostudies-literature | 2020 Nov

REPOSITORIES: biostudies-literature