The extent and nature of television food advertising to children and adolescents in the Russian Federation.

ABSTRACT:

Objective

To assess the frequency, healthfulness and promotional techniques of television food advertising to children and adolescents in the Russian Federation.

Design

A cross-sectional study was conducted to monitor food and beverage television advertising. For the five most popular TV channels among children and adolescents, TV broadcasts were recorded for two weekdays and two weekends (320 h) during March-May 2017. Recordings were screened for advertisements. Food advertisements were categorised by food categories and as either 'permitted' or 'not permitted' for advertising to children in accordance with World Health Organization Regional Office for Europe Nutrient Profile Model (NPM), and promotional techniques in advertisements were recorded.

Results

Overall, 11

SUBMITTER: Kontsevaya AV 

PROVIDER: S-EPMC7348695 | biostudies-literature | 2020 Aug

REPOSITORIES: biostudies-literature