Strategies to Improve Health Communication: Can Health Professionals be Heroes?

ABSTRACT: Communicating evidence-based nutrition messages to the public is challenging and is often in conflict with popular opinions, particularly from social media influencers (SMIs). In order to increase engagement with nutrition professionals (NPs) on social media, we aimed to explore young adults' perceptions of the authenticity and trustworthiness of SMIs and NPs Instagram posts. A cross-sectional questionnaire was administered to students (n = 149) from an Australian University. Participants viewed a real-life Instagram profile and one post from both a NP and a SMI. Main outcomes were post authenticity and trustworthiness, and emotional message appeals measured on five-point Likert scales. Regression models were developed to assess whose post (the NP or SMI) was perceived to be more au

SUBMITTER: Jenkins EL 

PROVIDER: S-EPMC7353280 | biostudies-literature | 2020 Jun

REPOSITORIES: biostudies-literature