Consumer Awareness, Attitudes and Preferences Towards Heritage Cereals.

ABSTRACT: Interest in heritage cereals is increasing among consumers, bakeries and farmers, and the trends point towards the local production of crops and connect to sustainability. The most known variety is spelt, which has opened up for old landraces such as Oland wheat. Heritage cereals have shown a higher resilience than modern varieties and have the potential to supply the market with alternative products that have an attractive cultural background. Delicious and nutritious products based on heritages cereals have a growing market potential. Consumers' attitudes and preferences to different products are affected by factors such as age, gender and education. The aim of this study was to investigate and analyse different consumer groups' awareness, attitudes and preferences toward heritage cereal

SUBMITTER: Wendin K 

PROVIDER: S-EPMC7353474 | biostudies-literature | 2020 Jun

REPOSITORIES: biostudies-literature