Promoting users' intention to share online health articles on social media: The role of confirmation bias.

ABSTRACT: Nowadays, it is a common practice for healthcare professionals to spread medical knowledge by posting health articles on social media. However, promoting users' intention to share such articles is challenging because the extent of sharing intention varies in their eHealth literacy (high or low) and the content valence of the article that they are exposed to (positive or negative). This study investigates boundary conditions under which eHealth literacy and content valence help to increase users' intention to share by introducing a moderating role of confirmation bias-a tendency to prefer information that conforms to their initial beliefs. A 2 (eHealth literacy: high vs. low) × 2 (content valence: positive vs. negative) between-subjects experiment was conducted in a sample of 80 participant

SUBMITTER: Zhao H 

PROVIDER: S-EPMC7368841 | biostudies-literature | 2020 Nov

REPOSITORIES: biostudies-literature