A New Empirical Approach to Intercultural Comparisons of Value Preferences Based on Schwartz's Theory.

ABSTRACT: Empirical tests of Schwartz's theory of culture-level value priorities have predominantly been performed using an averaging approach-as values of the average individual in a culture. However, from a theory of measurement standpoint such an approach seems inadequate. We argue that the averaging approach is an insufficiently accurate methodology in capturing the compatibilities-incompatibilities between values of individuals within cultures. We propose an approach based on the distribution of values of individuals in a given culture-the distribution approach. Using data from two rounds of the European Social Survey, we show how frequencies of specific individual value priorities in a culture can be used toward the description of culture-level value preferences. We recommend a re-conce

SUBMITTER: Witte EH 

PROVIDER: S-EPMC7371987 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature