Food Reputation and Food Preferences: Application of the Food Reputation Map (FRM) in Italy, USA, and China.

ABSTRACT: Given the food challenges that society is facing, we draw upon recent developments in the study of how food reputation affects food preferences and food choices, providing here a starting standard point for measuring every aspect of food reputation in different cultural contexts across the world. Specifically, while previous attempts focused either on specific aspects of food or on measures of food features validated in one language only, the present research validates the Food Reputation Map (FRM) in Italian, English and Chinese over 2,250 participants worldwide. Here we successfully measure food reputation across 23 specific indicators, further grouped into six synthetic indicators of food reputation. Critically, results show that: (a) the specific measurement tool of food reputation can

SUBMITTER: De Dominicis S 

PROVIDER: S-EPMC7372101 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature