Optimizing Text Messages to Promote Engagement With Internet Smoking Cessation Treatment: Results From a Factorial Screening Experiment.

ABSTRACT:

Background

Smoking remains a leading cause of preventable death and illness. Internet interventions for smoking cessation have the potential to significantly impact public health, given their broad reach and proven effectiveness. Given the dose-response association between engagement and behavior change, identifying strategies to promote engagement is a priority across digital health interventions. Text messaging is a proven smoking cessation treatment modality and a powerful strategy to increase intervention engagement in other areas of health, but it has not been tested as an engagement strategy for a digital cessation intervention.

Objective

This study examined the impact of 4 experimental text message design factors on adult smokers' engagement with an internet smoking c

SUBMITTER: Graham AL 

PROVIDER: S-EPMC7386536 | biostudies-literature | 2020 Apr

REPOSITORIES: biostudies-literature