Pricing and coordination in a dual-channel supply chain with a socially responsible manufacturer.

ABSTRACT: This paper aims at designing coordination contract in a dual channel supply chain (DCSC) which consists of a socially responsible manufacturer and a retailer. We build stylized game models under both centralized and decentralized scenarios. Then, we identify the reason for supply chain inefficiency under decentralized scenario. Further, according to the manufacturer's corporate social responsibility (CSR) coefficient, we design two different contracts to achieve coordination. We find that with the impact of CSR, social welfare under centralized scenario is always higher than that under decentralized scenario. However, profit of the whole supply chain between the two scenarios has different relationship. More specifically, when CSR coefficient is relatively low, profit under centralized sce

SUBMITTER: Li S 

PROVIDER: S-EPMC7390389 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature