Exposure to Multimedia Tobacco Marketing and Product Use Among Youth: A Longitudinal Analysis.

ABSTRACT:

Introduction

Tobacco companies continue to reach youth through direct-to-consumer marketing, which has been associated with overall tobacco use. We examine how exposure to these marketing activities influences product-specific use behaviors.

Methods

We analyzed data from 10 081 youth (aged 12-18 years) who participated in Waves 1 and 2 (2013-2015) of the Population Assessment of Tobacco and Health (PATH) Study. Participants reported past 6-month tobacco coupon receipt and online tobacco marketing engagement, and susceptibility to ever and current use of cigarette, e-cigarettes, cigars, smokeless tobacco, and hookah. Weighted multivariable logistic regression examined Wave 1 predictors of coupon receipt at Wave 2, and associations between coupon receipt, online engagement, an

SUBMITTER: Choi K 

PROVIDER: S-EPMC7395665 | biostudies-literature | 2020 May

REPOSITORIES: biostudies-literature