The effects of nudging and pricing on healthy food purchasing behavior in a virtual supermarket setting: a randomized experiment.

ABSTRACT:

Background

Evidence on what strategies - or combination of strategies - are most effective and equitable in promoting healthier diets is needed. This study examined the efficacy of nudging and pricing strategies on increasing healthy food purchases and the potential differential effect by socio-economic position (SEP) among Dutch adults in a virtual supermarket.

Methods

A randomized study design was conducted within a virtual supermarket (SN VirtuMart). Participants were exposed to five within-subject study conditions (control, nudging, pricing, price salience and price salience with nudging) and randomized to one of three between-subject study arms (a 25% price increase on unhealthy products, a 25% discount on healthy products, or a 25% price increase and discount). In tota

SUBMITTER: Hoenink JC 

PROVIDER: S-EPMC7398383 | biostudies-literature | 2020 Aug

REPOSITORIES: biostudies-literature