Assessing the Credibility and Authenticity of Social Media Content for Applications in Health Communication: Scoping Review.

ABSTRACT:

Background

Nutrition science is currently facing issues regarding the public's perception of its credibility, with social media (SM) influencers increasingly becoming a key source for nutrition-related information with high engagement rates. Source credibility and, to an extent, authenticity have been widely studied in marketing and communications but have not yet been considered in the context of nutrition or health communication. Thus, an investigation into the factors that impact perceived source and message credibility and authenticity is of interest to inform health communication on SM.

Objective

This study aims to explore the factors that impact message and source credibility (which includes trustworthiness and expertise) or authenticity judgments on SM platforms to be

SUBMITTER: Jenkins EL 

PROVIDER: S-EPMC7413282 | biostudies-literature | 2020 Jul

REPOSITORIES: biostudies-literature