The Development of a Smart Health Awareness Message Framework Based on the Use of Social Media: Quantitative Study.

ABSTRACT:

Background

Social media has recently provided a remarkable means of delivering health information broadly and in a cost-effective way. Despite its benefits, some difficulties are encountered in attempting to influence the public to change their behavior in response to social media health messages.

Objective

This study aimed to explore the factors that affect individuals' acceptance of using social media as a tool for receiving health awareness messages and adapting such content accordingly by developing a smart health awareness message framework.

Methods

A quantitative method was adapted to validate the hypotheses and proposed framework through the development of a survey based on the technology acceptance model with the extension of other constructs. The survey was d

SUBMITTER: Alsisi EA 

PROVIDER: S-EPMC7413284 | biostudies-literature | 2020 Jul

REPOSITORIES: biostudies-literature