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Arts-led revitalization, overtourism and community responses: Ihwa Mural Village, Seoul


ABSTRACT: Arts-led revitalization projects are increasingly being undertaken in South Korean cities to improve residential areas in decline. One of the more common initiatives involves the beautification of residential neighbourhoods through mural art. Seoul's “Ihwa Mural Village” is one of the most representative examples of the murals-based regeneration trend. The residential area's transformation by artists in 2006 has made it one of the most popular murals tourism destinations, albeit to the displeasure of a segment of the local population. In 2016, two of Ihwa Village's most iconic murals were destroyed by several residents. This paper explores the context behind the incident through in-depth interviews with key stakeholders. Our research reveals that the Ihwa mural incident was not simply a local reaction to overtourism, but also a response to the perceived unequal economic benefits accruing from the murals tourism. We offer recommendations for policy makers considering similar revitalization projects in residential neighbourhoods. Highlights • Seoul's Ihwa Mural Village is regarded as a benchmark for urban village regeneration in South Korea• The transformation of the disenfranchised residential area through art turned it into a tourist hotspot• Two of the area's most popular artworks were vandalized in 2016 by residents as a reaction to overtourism and other problems• Developments since the incident are addressed including conciliation efforts on the part of government and community members• Recommendations are made for policymakers contemplating the development of similar mural districts in residential environments

SUBMITTER: Park H 

PROVIDER: S-EPMC7419282 | biostudies-literature | 2020 Aug

REPOSITORIES: biostudies-literature

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