Consequences of Gift Giving in Online Health Communities on Physician Service Quality: Empirical Text Mining Study.

ABSTRACT:

Background

Gift giving, which has been a heavily debated topic in health care for many years, is considered as a way of expressing gratitude and to be beneficial for the physician-patient relationship within a reasonable range. However, not much work has been done to examine the influence of gift giving on physicians' service quality, especially in the online health care environment.

Objective

This study addressed the consequences of gift giving by mining and analyzing the dynamic physician-patient interaction processes in an online health community. Specifically, gift types (affective or instrumental) based on the motivations and physician-patient tie strength were carefully considered to account for differences in physicians' service quality.

Methods

The dynamic int

SUBMITTER: Peng L 

PROVIDER: S-EPMC7426794 | biostudies-literature | 2020 Jul

REPOSITORIES: biostudies-literature