"Healthy"/"Unhealthy" Food Brands Influence Health, Calorie, and Price Ratings of Food.

ABSTRACT:

Objective

To assess the effect of healthy or unhealthy food brands on consumer ratings of a food's perceived healthfulness, caloric content, and estimated price.

Methods

Using a crossover design, 35 adults aged 18-25 years scored a variety of healthy and unhealthy foods paired with "healthy" or "unhealthy" brands or with no brand present, on their healthfulness, caloric content, and estimated price. For each outcome measure, ANOVA was used to evaluate the effect of brand condition on healthy and unhealthy foods.

Results

Pairing an unhealthy food with a "healthy brand" led to increased ratings of healthfulness (P < .001), decreased estimates of caloric content (P < .001), and increased price (P < .001). Pairing a healthy food with an "unhealthy brand" led to decreased

SUBMITTER: Masterson TD 

PROVIDER: S-EPMC7431378 | biostudies-literature | 2020 Sep

REPOSITORIES: biostudies-literature