#GoingtotheFair: a social media listening analysis of agricultural fairs.

ABSTRACT: Agricultural fairs provide one of the last frontiers, and largest stages, for showcasing livestock agriculture to the public. However, public funding, attendance revenue, animal biosecurity, and public health concerns are all aspects worthy of conversation and increased research attention given the interaction between livestock animals and the general public in fair and festival settings. A prominent social media listening and data analytics platform was used to quantify online and social media chatter concerning agricultural fairs during a 27-mo period. A general search for online media referencing agricultural fair keywords was designed; social and online media mentions of agricultural fairs (n = 2,091,350 mentions) were further queried according to their reference to livestock, f

SUBMITTER: Mahoney JA 

PROVIDER: S-EPMC7433905 | biostudies-literature | 2020 Jul

REPOSITORIES: biostudies-literature