Health Care Consumer Shopping Behaviors and Sentiment: Qualitative Study.

ABSTRACT:

Background

Although some health care market reforms seek to better engage consumers in purchasing health care services, health consumer behavior remains poorly understood.

Objective

This study aimed to characterize the behaviors and sentiment of consumers who attempt to shop for health care services.

Methods

We used a semistructured interview guide based on grounded theory and standard qualitative research methods to examine components of a typical shopping process in a sample size of 54 insured adults. All interviews were systematically coded to capture consumer behaviors, barriers to shopping behavior, and sentiments associated with these experiences.

Results

Participants most commonly described determining and evaluating options, seeking value, and assessing

SUBMITTER: Gordon D 

PROVIDER: S-EPMC7434061 | biostudies-literature | 2020 Jun

REPOSITORIES: biostudies-literature