Reliability and validity of the Alcohol Marketing Assessment Rating Tool (AMART).

ABSTRACT:

Objective

Current national responses to the monitoring and prevention of alcohol marketing to vulnerable populations, such as youth, typically rely on partial bans, co-regulation and industry self-regulation. Efforts to evaluate compliance with existing regulations are often cumbersome and resource intensive. We sought to develop a short questionnaire to assess compliance of alcohol advertising to existing alcohol industry self-regulated marketing codes.

Methods

Questions for the Alcohol Marketing Assessment Rating Tool (AMART) were taken from a longer rating instrument that was originally developed to detect violations of a self-regulated alcohol marketing code. Secondary analysis of data from three studies of alcohol advertisements was performed to determine the reliabilit

SUBMITTER: Noel JK 

PROVIDER: S-EPMC7434202 | biostudies-literature | 2018 Apr

REPOSITORIES: biostudies-literature