Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention.

ABSTRACT: Crisis management consists of a number of capabilities which evaluate crisis signals and implements actions to minimize damage. Both identifying these capabilities and understanding their influence on perceptions of brand attitude, credibility and intention to purchase offers significant theoretical and managerial insights. This paper, therefore, proposes a cause-effects model of perceived airline crisis management capabilities and their influence on brand credibility, brand attitude and purchase intention in the aftermath of large-scale Taiwanese airline strikes. Using data collected via an online survey, the study makes three contributions to airline crisis management. It, firstly, identifies a set of crisis management capabilities for strike-hit airlines, secondly, it offers a causal ch

SUBMITTER: Hsiu-Ying Kao G 

PROVIDER: S-EPMC7443357 | biostudies-literature | 2020 Oct

REPOSITORIES: biostudies-literature