Dataset on the relationship between consumer satisfaction, brand attitude, brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco.

ABSTRACT: This data article focuses on the relationship between consumer satisfaction, brand attitude, brand preference, and purchase intentions. The data was collected from dairy products consumers within the Laayoune-Sakia El Hamra region in Morocco. The research data are collected via an on a self-administered online questionnaire, from a sample of 195 Moroccan consumers of dairy products (Sakia brand). The data were analysed using a structural equation modeling method under the Partial Least Squares approach (PLS-SEM). Data analysis was performed using SmartPLS 3 software.

SUBMITTER: Boubker O 

PROVIDER: S-EPMC7452677 | biostudies-literature | 2020 Oct

REPOSITORIES: biostudies-literature