Extending health messaging to the consumption experience: a focus group study exploring smokers' perceptions of health warnings on cigarettes.

ABSTRACT: Introduction: While most countries require health warnings on cigarette packs, the Scottish and Canadian Governments are considering requiring health warnings on cigarette sticks. Methods: Twenty focus groups were conducted in Glasgow and Edinburgh (Scotland) with smokers (n = 120) segmented by age (16-17, 18-24, 25-35, 36-50, >50), gender and social grade, to explore perceptions of cigarettes displaying the warning 'Smoking kills' on the cigarette paper and any demographic differences in how smokers responded to these. Results: A warning on each cigarette was thought to prolong the health message, as it would be visible when a cigarette was taken from a pack, lit, left in an ashtray, and with each draw, and make avoidant behavior more difficult. That it would b

SUBMITTER: Moodie C 

PROVIDER: S-EPMC7454525 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature