How Health Care Organizations Approach Social Media Measurement: Qualitative Study.

ABSTRACT: BACKGROUND:Many health care organizations use social media to support a variety of activities. To ensure continuous improvement in social media performance, health care organizations must measure their social media. OBJECTIVE:The purpose of this study is to explore how health care organizations approach social media measurement and to elucidate the tools they employ. METHODS:In this exploratory qualitative research, Australian health care organizations that use social media, varying in size and locality, were invited to participate in the study. Data were collected through semistructured interviews, and the transcripts were analyzed using thematic analysis. RESULTS:The study identified health care organizations' approaches to social media measurement. While some measured their social media

SUBMITTER: Ukoha C 

PROVIDER: S-EPMC7455874 | biostudies-literature | 2020 Aug

REPOSITORIES: biostudies-literature