Tactics for Drawing Youth to Vaping: Content Analysis of Electronic Cigarette Advertisements.

ABSTRACT:

Background

The use of electronic cigarettes (e-cigarettes), also known as vaping, has risen exponentially among North American youth in recent years and has become a critical public health concern. The marketing strategies used by e-cigarette companies have been associated with the uptick in use among youth, with video advertisements on television and other electronic platforms being the most pervasive strategy. It is unknown how these advertisements may be tapping into youth needs and preferences.

Objective

The aim of this 2-phase study was to examine the marketing strategies that underpin e-cigarette advertisements, specifically in the context of television.

Methods

In phase 1, a scoping review was conducted to identify various influences on e-cigarette uptake among

SUBMITTER: Struik LL 

PROVIDER: S-EPMC7455879 | biostudies-literature | 2020 Aug

REPOSITORIES: biostudies-literature