Social marketing interventions to promote physical activity among 60 years and older: a systematic review of the literature.

ABSTRACT:

Background

Falls are a significant source of morbidity in people aged 65 and over, affecting one in three people in this age group. The scientific evidence indicates that physical activity is the most effective method for preventing falls among seniors. Although public health professionals often use social marketing to design and plan successful interventions, its use to promote physical activity and prevent falls among older people remains low. This article aims to provide a new systematic literature review of social marketing interventions promoting physical activity and targeting people aged 60 and over.

Methods

Following CRD's guidance and PRISMA guidelines, we searched between January 2008 and July 2019 for relevant articles in five primary databases using predefined se

SUBMITTER: Goethals L 

PROVIDER: S-EPMC7456007 | biostudies-literature | 2020 Aug

REPOSITORIES: biostudies-literature