Attractive Flu Shot: A Behavioral Approach to Increasing Influenza Vaccination Uptake Rates.

ABSTRACT: Background. We suggest and examine a behavioral approach to increasing seasonal influenza vaccine uptake. Our idea combines behavioral effects generated by a dominated option, together with more traditional tools, such as providing information and recommendations. Methods. Making use of the seasonal nature of the flu, our treatments present participants with 2 options to receive the shot: early in the season, which is recommended and hence "attractive," or later. Three additional layers are examined: 1) mentioning that the vaccine is more likely to run out of stock late in the season, 2) the early shot is free while the late one costs a fee, and 3) the early shot carries a monetary benefit. We compare vaccination intentions in these treatments to those of a control group who

SUBMITTER: Maltz A 

PROVIDER: S-EPMC7457453 | biostudies-literature | 2020 Aug

REPOSITORIES: biostudies-literature