Haptic-payment: Exploring vibration feedback as a means of reducing overspending in mobile payment.

ABSTRACT: The proliferation of mobile payment applications in recent years has decoupled the physical act of paying from the consumption experience. Prior research suggests that this decreases the psychological sense of loss or 'pain' that consumers feel when making a purchase with more direct payment types (such as cash) and leads them to spend more money. To help address this issue, the present research explores, designs, and tests haptic vibration feedback configurations aimed at restoring the 'pain' of paying with cashless payment options (i.e., online and mobile payment). Counter-intuitively, the present research finds that lower- (vs. higher-) intensity vibration feedback reduces participants' reported willingness-to-spend when compared to a control group that does not receive any vibration fe

SUBMITTER: Manshad MS 

PROVIDER: S-EPMC7484625 | biostudies-literature | 2021 Jan

REPOSITORIES: biostudies-literature