COVID-19: Retransmission of official communications in an emerging pandemic.

ABSTRACT: As the most visible face of health expertise to the general public, health agencies have played a central role in alerting the public to the emerging COVID-19 threat, providing guidance for protective action, motivating compliance with health directives, and combating misinformation. Social media platforms such as Twitter have been a critical tool in this process, providing a communication channel that allows both rapid dissemination of messages to the public at large and individual-level engagement. Message dissemination and amplification is a necessary precursor to reaching audiences, both online and off, as well as inspiring action. Therefore, it is valuable for organizational risk communication to identify strategies and practices that may lead to increased message passing among online

SUBMITTER: Sutton J 

PROVIDER: S-EPMC7494104 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature