Communicating risks to drinkers: testing alcohol labels with a cancer warning and national drinking guidelines in Canada.

ABSTRACT:

Objective

To test whether alcohol labels with a cancer warning and national drinking guidelines are an effective tool for supporting more informed and safer alcohol consumption among drinkers.

Methods

Using a quasi-experimental design, pre-post surveys were conducted with 1647 cohort participants systematically selected in liquor stores in two matched sites in Canada in 2017-2018. Enhanced labels designed according to best practices for effective product labels were applied to alcohol containers in the liquor store in the intervention site for one month, and usual practice continued in the comparison site. Generalized estimating equations tested the differences between sites over time in label salience and processing, and self-reported impact of the labels on drinking behavi

SUBMITTER: Hobin E 

PROVIDER: S-EPMC7501355 | biostudies-literature | 2020 Oct

REPOSITORIES: biostudies-literature