How media empower the vulnerable: Using community structure theory to analyze relationships between demographics and health reporting.

ABSTRACT: Instead of studying the impact of media on society, the traditional "top down" orientation of most communication studies scholars, this keynote presentation adopted the opposite perspective, exploring the "bottom-up" impact of "society" on "media". Unlike conventional "agenda-setting theory", which suggests that nationally prominent news media set issue "agendas" for other news media and public opinion, and also unlike the "guard dog" view that media essentially protect the interests of political and economic elites, the "community structure theory" explores links between different community (typically city or nation-state) demographics and variations in reporting on critical health concerns. Summarizing his scholarship on health communication presented and published over decades, the spea

SUBMITTER: Pollock JC 

PROVIDER: S-EPMC7501476 | biostudies-literature | 2020 Sep

REPOSITORIES: biostudies-literature