Evaluating the Social Marketing Success Criteria in Health Promotion: A F-DEMATEL Approach.

ABSTRACT: Health promotion campaigns are used to raise awareness about health issues with the purpose of improving health outcomes and community wellbeing. They are important for increasing community awareness of health behavior changes. In the application of health promotion, social marketing can be used to influence changes in individual behavior. Social marketing encourages the social behavioral change of the target audience. This social behavioral change refers to the behavior of a certain number of target audiences, not just individual behavior. This research identified various social marketing success criteria to improve the performance of health promotion using decision-making method. Fuzzy decision-making trial and evaluation laboratory (F-DEMATEL) is a structural causal relation method that

SUBMITTER: Liao CH 

PROVIDER: S-EPMC7503311 | biostudies-literature | 2020 Aug

REPOSITORIES: biostudies-literature