Tracking the Influence of Predictive Cues on the Evaluation of Food Images: Volatility Enables Nudging.

ABSTRACT: In previous research on the evaluation of food images, we found that appetitive food images were rated higher following a positive prediction than following a negative prediction, and vice versa for aversive food images. The findings suggested an active confirmation bias. Here, we examine whether this influence from prediction depends on the evaluative polarization of the food images. Specifically, we divided the set of food images into "strong" and "mild" images by how polarized (i.e., extreme) their average ratings were across all conditions. With respect to the influence from prediction, we raise two alternative hypotheses. According to a predictive dissonance hypothesis, the larger the discrepancy between prediction and outcome, the stronger the active inference toward accommodating th

SUBMITTER: Ounjai K 

PROVIDER: S-EPMC7522349 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature