Health communication campaigns to drive demand for evidence-based practices and reduce stigma in the HEALing communities study.

ABSTRACT:

Background

The HEALing Communities Study (HCS) is testing whether the Communities that Heal (CTH) intervention can decrease opioid overdose deaths through the implementation of evidence-based practices (EBPs) in highly impacted communities. One of the CTH intervention components is a series of communications campaigns to promote the implementation of EBPs, increase demand for naloxone and medications for opioid use disorder (MOUD), and decrease stigma toward people with opioid use disorder and the use of EBPs, especially MOUD. This paper describes the approach to developing and executing these campaigns.

Methods

The HCS communication campaigns are developed and implemented through a collaboration between communication experts, research site staff, and community coalitions us

SUBMITTER: Lefebvre RC 

PROVIDER: S-EPMC7534788 | biostudies-literature | 2020 Dec

REPOSITORIES: biostudies-literature