Catalyzing sustainable fisheries management through behavior change interventions.

ABSTRACT: Small-scale fisheries are an important livelihood and primary protein source for coastal communities in many of the poorest regions in the world, yet many are overfished and thus require effective and scalable management solutions. Positive ecological and socioeconomic responses to management typically lag behind immediate costs borne by fishers from fishing pressure reductions necessary for fisheries recovery. These short-term costs challenge the long-term success of these interventions. However, social marketing may increase perceptions of management benefits before ecological and socioeconomic benefits are fully realized, driving new social norms and ultimately long-term sustainable behavior change. By conducting underwater visual surveys to quantify ecological conditions and by conduct

SUBMITTER: McDonald G 

PROVIDER: S-EPMC7540413 | biostudies-literature | 2020 Oct

REPOSITORIES: biostudies-literature