Compliance With FDA Nicotine Warning Statement Provisions in E-liquid Promotion Posts on Instagram.

ABSTRACT:

Introduction

Effective August 2018, the U.S. Food and Drug Administration (FDA) required that nicotine addiction warnings be placed on ads for nicotine containing e-liquids. As per FDA comments, this provision pertains to visual ads communicated via social media, raising questions about compliance within the large e-liquid promotion community on Instagram.

Aims and methods

This study examines use of warnings on promotional Instagram posts before and after provisions took effect on August 10, 2018. Netlytic was used to gather a sample of 500 promotional #eliquid and #ejuice posts from: May 2017, October 2017, March 2018, August 2018, and September 2018. The 1500 prewarning and 1000 postwarning posts were coded using content analysis. Changes in products and marketing strategi

SUBMITTER: Laestadius LI 

PROVIDER: S-EPMC7542640 | biostudies-literature | 2020 Oct

REPOSITORIES: biostudies-literature