Dataset for analyzing the influence of country of origin, gastronomic culture and products evaluation on consumers' shopping intentions.

ABSTRACT: Knowing the tastes and needs of consumers is a key aspect in the literature review on consumer behaviour. This becomes even more important when it comes to selling across borders, in international markets. In other words, facing a different environment, both the tastes and the needs of consumers are different compared to those that can be found in a local market. Therefore, knowing how consumers behave takes on special relevance in business internationalization. In order to determine this behaviour, companies develop commercial research, which involves a large investment of resources (especially when it comes to obtaining primary information). Large companies usually have the resources to be able to carry out this type of market research, but what about small and medium-sized enterprises (

SUBMITTER: Berbel-Pineda JM 

PROVIDER: S-EPMC7548418 | biostudies-literature | 2020 Dec

REPOSITORIES: biostudies-literature