Effect of e-cigarette advertisement themes on hypothetical e-cigarette purchasing in price-responsive adolescents.

ABSTRACT:

Aims

To examine the effect on adolescents of exposure to different e-cigarette advertisement themes on reported likelihood of purchasing e-cigarettes in a hypothetical scenario.

Design

Between-subjects design of four randomly assigned thematic conditions derived from a content analysis of 350 e-cigarette advertisements: general, flavor- and taste-themed, people- and product use-themed or control advertisements for bottled water.

Setting

Virginia, USA.

Participants

Of 1360 adolescents (13-18 years old) participating, 1063 had complete data (519 current cigarette smokers, 544 tobacco-susceptible non-smokers).

Measurements

Participants completed an e-cigarette purchase task, reporting the likelihood of buying an e-cigarette at various prices. Indices of abu

SUBMITTER: Barnes AJ 

PROVIDER: S-EPMC7554057 | biostudies-literature | 2020 Dec

REPOSITORIES: biostudies-literature