Cleaner operations in hotels: Recommendation for post-pandemic green recovery.

ABSTRACT: Although the extant studies had examined the impact of green marketing, limited research has focused on green marketing as an attempt of cleaner production. This paper contributes to green marketing and cleaner production literature by introducing "clean service marketing" through adaptation of cleaner production onto the expanded green service marketing mix (people, physical evidence and process). The study further contributes to the literature by investigating the possible influence of clean service marketing in providing health value, enhancing social-quality performance and good differentiation advantage. The authors adopted a mixed-method study by systematic review and survey questionnaire to collect data. A systematic review was conducted to address the research question "Do firms' g

SUBMITTER: Tiong YY 

PROVIDER: S-EPMC7554129 | biostudies-literature | 2021 Feb

REPOSITORIES: biostudies-literature