Comparing Four Question Formats in Five Languages for On-Line Consumer Surveys.

ABSTRACT: Question formats are critical to the collection of consumer health attitudes, food product characterizations, and perceptions. The information from those surveys provides important insights in the product development process. Four formats based on the same concept have been used for prior studies: Check-All-That-Apply (CATA), Check-All-Statements (CAS), Rate-All-That-Apply (RATA), and Rate-All-Statements (RAS). Data can vary depending on what question format is used in the research, and this can affect the interpretation of the findings and subsequent decisions. This survey protocol compares the four question formats. Using a modified version of the Eating Motivation Survey (EMS) to test consumer eating motivations for five food items, each question format was translated and randomly assig

SUBMITTER: Seninde DR 

PROVIDER: S-EPMC7563457 | biostudies-literature | 2020 Jul

REPOSITORIES: biostudies-literature