Attraction to similar options: The Gestalt law of proximity is related to the attraction effect.

ABSTRACT: Previous studies have suggested that there are common mechanisms between perceptual and value-based processes. For instance, both perceptual and value-based choices are highly influenced by the context in which the choices are made. However, the mechanisms which allow context to influence our choice process as well as the extent of the similarity between the perceptual and preferential processes are still unclear. In this study, we examine a within-subject relation between the attraction effect, which is a well-known effect of context on preferential choice, and the Gestalt law of proximity. Then, we aim to use this link to better understand the mechanisms underlying the attraction effect. We conducted one study followed by an additional pre-registered replication study, where subjects per

SUBMITTER: Izakson L 

PROVIDER: S-EPMC7592845 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature