E-Cigarette Advocates on Twitter: Content Analysis of Vaping-Related Tweets.

ABSTRACT:

Background

As the majority of Twitter content is publicly available, the platform has become a rich data source for public health surveillance, providing insights into emergent phenomena, such as vaping. Although there is a growing body of literature that has examined the content of vaping-related tweets, less is known about the people who generate and disseminate these messages and the role of e-cigarette advocates in the promotion of these devices.

Objective

This study aimed to identify key conversation trends and patterns over time, and discern the core voices, message frames, and sentiment surrounding e-cigarette discussions on Twitter.

Methods

A random sample of data were collected from Australian Twitter users who referenced at least one of 15 identified e-cigar

SUBMITTER: McCausland K 

PROVIDER: S-EPMC7593865 | biostudies-literature | 2020 Oct

REPOSITORIES: biostudies-literature