Unknown

Dataset Information

0

Recruiting young women of color into a pilot RCT targeting sexual health: Lessons learned and implications for applied health technology research.


ABSTRACT: Objective To evaluate different recruitment methods to enroll participants into a mHealth pilot RCT: banner ads on Facebook and OkCupid, and targeted electronic outreach (e.g., emails to community-based organizations and to professors at local colleges). Participants: Between October 2015 and May 2016, 114 college-aged Black and Latina women 18 to 24 participated in the study. Methods: Recruitment methods compared online banner ads on social media to targeted electronic outreach. Individual banner ad images were compared by impressions, clicks, and cost by enrolled participants. Results: More targeted electronic recruited participants enrolled than via banner advertisements. Banner ads with images of women yielded a higher click-through-rate and was more cost effective versus the logo alone. Conclusions: Recruiting young women of color may be facilitated through known and trusted adults, such as college professors, rather than through anonymous banner advertisements on social media.

SUBMITTER: Gonzalez SK 

PROVIDER: S-EPMC7606544 | biostudies-literature | 2022 Jan

REPOSITORIES: biostudies-literature

altmetric image

Publications

Recruiting young women of color into a pilot RCT targeting sexual health: Lessons learned and implications for applied health technology research.

González Sonia K SK   Grov Christian C  

Journal of American college health : J of ACH 20200428 1


<b>Objective</b> To evaluate different recruitment methods to enroll participants into a mHealth pilot RCT: banner ads on Facebook and OkCupid, and targeted electronic outreach (e.g., emails to community-based organizations and to professors at local colleges). <b>Participants:</b> Between October 2015 and May 2016, 114 college-aged Black and Latina women 18 to 24 participated in the study. <b>Methods:</b> Recruitment methods compared online banner ads on social media to targeted electronic outr  ...[more]

Similar Datasets

| S-EPMC11867819 | biostudies-literature
| S-EPMC8970663 | biostudies-literature
| S-EPMC6604444 | biostudies-literature
| S-EPMC8632798 | biostudies-literature
| S-EPMC9460223 | biostudies-literature
| S-EPMC5764840 | biostudies-literature
| S-EPMC8596076 | biostudies-literature
| S-EPMC9440458 | biostudies-literature
| S-EPMC11318884 | biostudies-literature