Changing health compliance through message repetition based on the extended parallel process model in the COVID-19 pandemic.

ABSTRACT: When people are confronted with health proposals during the coronavirus disease 2019 (COVID-19) pandemic, it has been suggested that fear of COVID-19 can serve protective functions and ensure public health compliance. However, health proposal repetition and its perceived efficacy also influence the behavior intention toward the proposal, which has not yet been confirmed in the COVID-19 context. The present study aims to examine whether the extended parallel process model (EPPM) can be generalized to a naturalistic context like the COVID-19 pandemic. Additionally, we will explore how repetition of a health proposal is involved with the EPPM. In this study, two groups of participants are exposed to the same health proposal related to COVID-19, where one group is exposed once and another grou

SUBMITTER: Yang J 

PROVIDER: S-EPMC7643556 | biostudies-literature | 2020

REPOSITORIES: biostudies-literature