#Eggs: social and online media-derived perceptions of egg-laying hen housing.

ABSTRACT: Enormous quantities of data are generated through social and online media in the era of Web 2.0. Understanding consumer perceptions or demand efficiently and cost effectively remains a focus for economists, retailer/consumer sciences, and production industries. Most of the efforts to understand demand for food products rely on reports of past market performance along with survey data. Given the movement of content-generation online to lay users via social media, the potential to capture market-influencing shifts in sentiment exists in online data. This analysis presents a novel approach to studying consumer perceptions of production system attributes using eggs and laying hen housing, which have received significant attention in recent years. The housing systems cage-free and free-range ha

SUBMITTER: Widmar N 

PROVIDER: S-EPMC7647710 | biostudies-literature | 2020 Nov

REPOSITORIES: biostudies-literature